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Wednesday, February 19 • 2:30pm - 3:30pm
10 Things Every Spirits Brand Owner Should Keep in Mind About Trademark Enforcement

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David Gooder was Brown-Forman/Jack Daniel's first Chief Trademark Counsel, a position he held for 22 years. As such, he was the guardian of the Jack Daniel's trademarks. His work across many borders, languages, and cultures produced valuable learnings and honed trademark enforcement strategies and tactics. Join David as he takes us through his ten most important pieces of advice brand owners should consider when faced with a trademark enforcement challenge, regardless of which side of the dispute the brand finds itself.

David was recently appointed Commissioner for Trademarks at the US Patent & Trademark Office. As of March 2, he will serve as the primary PTO official for domestic and international trademarks. He will also be responsible for all aspects of the PTO’s trademarks organization.

Wednesday February 19, 2020 2:30pm - 3:30pm